Top song: “drivers license” by Olivia Rodrigo.Wrapped is only getting betterĪs Spotify collects more data on users, it can offer more interesting insights.įor instance, this year’s Wrapped included a “Soundtrack to your life” feature and an “Audio Aura, ” which generates a customized color palette based on listeners’ favorite musical moods. The result? Over 90m+ people engaged with Spotify Wrapped in 2020. Each slide contains a share button at the bottom, making it simple for users to share their data on social platforms.The slideshow is delivered in a format that looks like an Instagram story with popping visualizations to accompany the music.The beauty of Spotify Wrapped is its shareability:

It includes stats like number of listens for top tracks and hours listened for top artists. What makes it so effective?įor the unfamiliar, Spotify Wrapped is a year-in-review slideshow that shows users their most-streamed songs, artists, and podcasts of the year.

Per Protocol, the popularity of Spotify Wrapped led to a 21% bump in app downloads in the 1st week of December 2020, and has helped establish Q4 as the company’s biggest quarter, according to CEO Daniel Ek. It turns out Spotify looks forward to its annual recap for another reason: app downloads. You may look forward to Spotify Wrapped because it’s an annual reminder that you’re in the top 1% of Drake listeners.

Spotify wrapped.